Our vision is to have a successful Northland tourism industry, committed to continual improvement in sustainable business practices that protect and enhance the natural, cultural, social, and economic environment.

The process begins with an assessment with a Charter Assessor. Communication in maintained through a comprehensive, professional, efficient process which includes the following steps.

• Understanding what practices the business has in place through a brief self –assessment carried out by the business
• On-site assessment of opportunities for improvement, with a Charter Assessor. (This considers such things as community engagement, waste management, water and energy efficiency, protection of water quality and biodiversity, workplace practices, use of hazardous substances, support for cultural heritage in the region, and supply chain issues)
• Compilation of information into an Action and Monitoring Plan
• Ongoing communication, monitoring and support

Members gain practical, manageable, specific information and insight into resources which they can implement within their business as they choose.